How PM Modi is celebrating Indian music on social media

[[{“value”:”

Prime Minister Narendra Modi is extremely busy with diplomacy across the world but if you look closer, there is an interesting aspect to his work, especially when it is shared on social media. 

It is at the intersection of state diplomacy and pop culture because he is busy championing the Indian music by being a forward-thinking leader who taps into contemporary Indian music trends. 

Across his official digital platforms, PM Modi`s team has layered his reels and travel logs with catchy tracks by Indian sitar prodigy Rishab Rikhiram Sharma, composer Anirudh Ravichander and composer-producer Shashwat Sachdev.

From high-energy election rallies to international diplomatic missions, the India`s Prime Minister`s curated social media strategy draws on a mix of high-octane, region-specific, and neo-classical tracks that resonate strongly with a global Gen-Z audience.

The selections span Rishab Rikhiram Sharma`s ‘Chanakya’, cinematic anthems from Anirudh Ravichander including ‘23 Theme’ from the Telugu film AA23 and ‘Raga of Revenge’ from Tamil film `DC` and Shashwat Sachdev`s ‘Destiny – Mann Atkeya’ from Dhurandhar. 

Connection with PM Modi

Interestingly, Rishab has a long-standing connection to the Prime Minister. In 2019, he performed live at the ‘Howdy, Modi!’ event in Houston, Texas, playing for an arena crowd estimated 65,000 people, with US President Donald Trump also in attendance. 

It is not only Rishab but also Shashwat, who won the National Film Award for Best Music Direction (Background Score) for `Uri: The Surgical Strike` and met the Prime Minister during that film`s official recognition. 

Last but not the least, even Anirudh has built similar national visibility through his support of public-interest initiatives, including the Vande Mataram CISF coastal security campaign.

While these are only some of them, you may end up discovering a lot more just from the music on his reels, and may even discover new music.

“}]]