1 in 3 Indians frequently suffer from financial anxiety: Study

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A new study commissioned reveals Indians are becoming increasingly focused not just on earning or saving money, but on managing it better. 

The study by Revolut, a global fintech company, and conducted by YouGov found that nearly 1 in 3 urban Indians (31 per cent) frequently experience financial anxiety. While economic uncertainty remains a concern, the stress is increasingly linked to the pressure of making smarter financial decisions, staying financially organised, and planning effectively for the future.

In fact, 31 per cent of respondents said financial planning and money management is their biggest recurring financial stressor, instead of concerns around expenses or day-to-day spending. 

The findings point to a growing shift in India’s financial mindset. Consumers are not simply worried about how much money they have, but how well they are managing it. Economic and political uncertainty (24 per cent), family financial responsibilities (23 per cent), and social media-driven comparison culture (22 per cent) emerged as some of the more common contributing factors of this anxiety.

As Indians look for ways to navigate these pressures, many are increasingly turning to technology for help. The study found that 1 in 5 respondents now use AI tools as a primary source of financial advice, signalling a growing openness towards digital-first financial guidance.

Social media is also actively influencing financial behaviour in the country. The study said 30 per cent of respondents say social media motivates them to improve finances and 15 per cent say it makes them feel more informed and in control. 

Here are some other interesting observations:

1. 24 per cent started tracking expenses after consuming financial content online
2. 23 per cent tried new financial products discovered on social platforms
3. 20 per cent invested based on online/AI recommendations

The findings suggest that Indians are embracing a more proactive and digitally enabled approach to money management to help them audit expenses, help with financial awareness, and real-time decision-making.  

“As financial behaviour evolves, consumers are increasingly looking for products that go beyond basic payments and banking, to help them understand daily spending behaviours and optimise how they spend.” said Girish Singh, head of Growth with the fintech company.

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