Dhanteras shopping: High price tags didn’t dim gold’s shine–What lured consumers?

Despite record high prices, Dhanteras gold and silver sales matched last year’s volumes and rose over 25% in value. Shoppers favored coins and lightweight jewelry, viewing them as smart investments amid rising prices. Demand surged as consumers saw no sign of a price correction, leading to strong sales across the country. Despite record high prices, Dhanteras gold and silver sales matched last year’s volumes and rose over 25% in value. Shoppers favored coins and lightweight jewelry, viewing them as smart investments amid rising prices. Demand surged as consumers saw no sign of a price correction, leading to strong sales across the country.