Karnataka Soaps and Detergents Ltd (KSDL) has partnered with actress Tamannaah Bhatia for a two-year brand ambassador deal to boost its market presence, especially in North India. The iconic Mysuru Sandal Soap will also receive updated packaging. KSDL aims to increase its annual turnover to Rs 5,000 crore by 2030 and is targeting younger consumers with a promotional campaign.
