Apple has launched several products this week. The company has introduced iPhone 17E, new iPad Air, MacBook Neo, updated MacBook Pro and MacBook Air. These launches clearly show that Apple now wants to strengthen its hold in the budget segment along with premium. Especially iPhone 17E and MacBook Neo are designed for users who want to enter the Apple ecosystem at a lower price. 1- iPhone 17E at Rs 64,000 Apple launched iPhone 17E in its budget iPhone series. Its starting price is around Rs 64,000. This is approximately Rs 16,500 cheaper than the base iPhone 17. Key Features- A19 chip (same as iPhone 17) 256GB storage 48MP camera C1X modem for faster network speed Super Retina Display Ceramic Shield 2 protection, MagSafe and Qi2 wireless charging iPad Air with 12GB RAM, M4 chip Apple has also launched a new version of iPad Air which comes with M4 chip. RAM has been increased from 8GB to 12GB, but the price remains the same at around Rs 64,900. Key Features- 11-inch and 13-inch Liquid Retina display, options from 128GB to 1TB, iPadOS 26 operating system, Touch ID sensor, Apple C1X modem, Apple Pencil Pro and Apple Pencil (USB-C) support, Apple Intelligence support. MacBook Neo – Affordable Laptop Apple has launched an entry-level laptop called MacBook Neo for the first time. The price for 256GB model is around Rs 69,900. Key Features- 13-inch display, A18 Pro chip, 8GB RAM, two USB-C ports, 512GB model also includes Touch ID. Students and teachers will get a discount of about Rs 8,300 ($100).
