If any photo, video, or audio is created with the help of AI, it has been made mandatory to put a ‘label’ on it. Along with this, social media platforms will have to remove any objectionable content within just 3 hours of receiving a complaint. These new rules have come into effect from February 20, 2026. Its notification was issued on February 10. PM said – Need for ‘authenticity label’ on content One day before these rules came into effect, i.e., on February 19, Prime Minister Narendra Modi also suggested a label at the AI Summit. He had said that just as food items have a ‘nutrition label’, digital content should also have a label. This will let people know what is real and what is fabricated, i.e., created by AI. If metadata is tampered with, the post will be deleted 1. AI Label: ‘Digital Stamp’ on Video 2. Technical Marker: Digital DNA 3. Prevention of tampering: The label cannot be deleted Also read: Galgotias professor seeks job after Chinese robot controversy
Strict action on child pornography and deepfakes If AI is used for child pornography, obscenity, fraud, information related to weapons, or impersonation, it will be considered a serious crime.
3-hour deadline, previously 36 hours were given After the new changes in IT rules, social media companies will now have very little time for action. Earlier, 36 hours were given to remove any illegal content, which has now been reduced to just 3 hours. If the user provides wrong information, the platform is responsible Now, whenever a user uploads something on social media, the platform will have to take a declaration from them stating whether this content was created by AI.
Companies will have to deploy tools that can verify the user’s claim. If a platform allows AI content to be published without disclosure, it will be held responsible. Also read: Was Jeffrey Epstein working on memory-erasing technology?
Centre said – This will make the internet more reliable The Ministry of Electronics and Information Technology clearly stated that this step is to create an ‘open, safe, trusted, and accountable internet’. It will handle risks like misinformation, impersonation, and election manipulation coming from generative AI. This will make the internet more reliable. Knowledge Part: Learn about deepfakes It uses AI to change the face or voice of a real person in another video, making it look completely real.
