Following Turkey’s support for Pakistan during a recent military conflict, Myntra and Ajio have reportedly stopped selling Turkish apparel brands. According to Reliance, this decision aligns with national sentiment, prompting reassessments of partnerships and the closure of Reliance’s Turkey office. Traders’ body CAIT has also called for a complete boycott of trade with Turkey and Azerbaijan, urging policy reviews and discouraging business engagements. Following Turkey’s support for Pakistan during a recent military conflict, Myntra and Ajio have reportedly stopped selling Turkish apparel brands. According to Reliance, this decision aligns with national sentiment, prompting reassessments of partnerships and the closure of Reliance’s Turkey office. Traders’ body CAIT has also called for a complete boycott of trade with Turkey and Azerbaijan, urging policy reviews and discouraging business engagements.
