Indian advertising legend Piyush Pandey passes away at 70

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Indian adman Piyush Pandey has passed away at 70, according to several media reports.

Known to be one of the biggest names of advertising in the country for more than four decades, Pandey gave a voice to the likes of Asian Paints with “Har khushi mein rang laaye”, Cadbury’s “Kuch khaas hai” among others including BJP’s 2014 election campaign “Abki Baar Modi Sarkar” with the iconic slogan “Achche Din Aane Wale Hain”. 

The executive chairman of the world-renowned advertising agency Ogilvy, he is also the recipient of the LIA Legend Award, and Padma Shri in 2016. 

Born in Jaipur, Piyush’s siblings include film director Prasoon Pandey and singer-actor Ila Arun. He also played the Ranji Trophy for the state of Rajasthan and has even worked as a tea taster before finding his calling in advertising, when he joined Ogilvy in 1982.

(With inputs from IANS)

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