Josh Allen’s sister, Nicala Madden, launched a baby clothing line called Little Dreamers Co., featuring a special collection named “17 Sideline Snuggles” as a tribute to Allen’s jersey number. The Buffalo Bills quarterback expressed his pride and support for his sister’s new venture. Josh Allen’s sister, Nicala Madden, launched a baby clothing line called Little Dreamers Co., featuring a special collection named “17 Sideline Snuggles” as a tribute to Allen’s jersey number. The Buffalo Bills quarterback expressed his pride and support for his sister’s new venture.