Salesforce CEO Marc Benioff credits his 1996-97 India trip to meet Guru Mata Amritanandamayi in Kerala as the genesis of Salesforce. During the visit, while explaining his vision, Mata Amritanandamayi emphasized the importance of giving back. This profoundly influenced Benioff, shaping Salesforce’s philanthropic ethos and his personal belief in being kind to others. Salesforce CEO Marc Benioff credits his 1996-97 India trip to meet Guru Mata Amritanandamayi in Kerala as the genesis of Salesforce. During the visit, while explaining his vision, Mata Amritanandamayi emphasized the importance of giving back. This profoundly influenced Benioff, shaping Salesforce’s philanthropic ethos and his personal belief in being kind to others.
