Amazon Great Indian Festival sale 2026 goes live:From Samsung and iPhone to OnePlus, top 7 smartphone deals

Amazon’s Great Indian Festival sale has now opened for all customers, bringing discounts and offers across smartphone categories. From premium flagships such as the Samsung Galaxy S25 Ultra and iPhone 16 to affordable 5G phones from Samsung, iQOO and Lava, there are options across different budgets. For shoppers planning to upgrade their phones, we have picked the seven notable smartphone deals from Amazon’s sale landing page.
Here are our top 7 smartphone picks from the Amazon Great Indian Festival sale that offer some of the most notable deals across different price segments. 1. Samsung Galaxy S25 Ultra 5G — ₹84,999 Amazon calls the Samsung Galaxy S25 Ultra 5G one of the ‘greatest deals of the year.’ It is a premium flagship aimed at users who want powerful performance, advanced cameras and Galaxy AI features. The phone also comes with Samsung’s S Pen for added productivity. Key features 2. Apple iPhone 16 — ₹72,249 The iPhone 16 is one of the biggest Apple deals in Amazon’s sale. Powered by Apple’s A18 chip, it offers strong performance, 5G connectivity, and camera upgrades, making it a good option for buyers looking to switch to or upgrade within the iPhone ecosystem. Key features 3. Samsung Galaxy A56 5G — ₹31,999 onwards The Galaxy A56 5G is aimed at buyers who want Samsung’s premium-looking design and features without spending flagship-level money. It combines an AMOLED display, a 50MP camera, and a large battery with AI features and Samsung Knox security. Key features 4. iQOO Z11x 5G — ₹24,999 The iQOO Z11x 5G is particularly suited to buyers who prioritise battery life and performance. Its massive 7,200mAh battery and Dimensity 7400 Turbo processor make it an interesting option for users who spend long hours gaming or using their phones. Key features Also read: Festive sales on e-commerce platforms begin today: Know what to buy where; get maximum discounts and avoid hidden charges

5. Samsung Galaxy M17e 5G — ₹16,999 The Galaxy M17e 5G is one of the more affordable options among the highlighted deals. It comes with a large 6,000mAh battery, a 120Hz refresh rate, and a 50MP dual-camera setup, making it suitable for buyers looking for everyday features at a lower price. Key features 6. OnePlus Nord CE6 Lite — ₹26,999 The OnePlus Nord CE6 Lite focuses on speed, battery life, and a smooth viewing experience. It comes with 8GB RAM, a 7,000mAh battery, and a 144Hz display, making it a strong option for buyers who want a performance-oriented phone without moving to a premium price bracket. Key features 7. Lava Bold N4 Pro 5G — ₹13,999 The Lava Bold N4 Pro 5G is the most affordable phone among our seven picks. It combines 5G connectivity with a 6,000mAh battery, 50MP AI camera, and clean Android 16, making it worth considering for budget-conscious buyers. Key features Other premium smartphones to consider If you have a higher budget and are looking for more premium smartphones, Amazon’s sale page also lists these models: Also read: Indian govt to release consultation paper on AI regulation: Deepfakes, AI safety, and a human-first approach to be key focuses, says Ashwini Vaishnaw

Amazon Great Indian Festival sale payment offers Market alert: Smartphone prices could rise by up to 20% in 2027 because of increasing memory costs, according to Counterpoint Research. This could make the current sale period worth considering for buyers who are already planning a phone upgrade. Prices and offers on Amazon can change during the Great Indian Festival sale, so buyers should check the final price on the product page before placing an order. Bank discounts, cashback, and EMI offers may also have separate eligibility conditions.