You can remove watermarks from AI-generated content, but there’s catch:Will be useful for Indian creators seeking cleaner experience

AI-generated content often comes with a visible watermark that tells viewers it was created using an AI tool. Google is now giving users more control over how that watermark appears, allowing them to turn off the visible watermark on certain AI-generated content. The move could be particularly useful for creators, marketers and businesses in India who use AI tools to create social media posts, videos, music and other digital content. Visible watermark can now be turned off Google has announced a new option that allows users to remove the visible watermark from content generated using some of its AI models. The option will be available for Google’s Nano Banana, Omni and Lyria models. Users will be able to find the setting in Gemini and Google’s AI video creation tool Flow. Google also said support for Search is coming soon. Josh Woodward, Google’s vice president for Gemini, announced the change in a post on X. Invisible AI watermark will remain Turning off the visible watermark does not mean Google’s AI-generated content will become completely unmarked. Google said the change will not affect SynthID, its invisible watermarking technology. It also won’t remove metadata associated with the C2PA standard, which can provide information about the origin and authenticity of digital content. In simple terms, users may not see the watermark on the final image or video, but Google’s systems can still retain ways to identify AI-generated content. Why this matters for Indian creators The feature could be useful for India’s growing community of content creators, social media managers, advertisers, filmmakers, and small businesses using AI-generated visuals and videos. For example, a creator could use Google’s AI tools to produce: Removing the visible watermark could give these creations a cleaner and more professional appearance, especially when they are being used for campaigns or published on social platforms. However, users should keep in mind that removing a visible watermark does not remove the underlying AI identification technologies such as SynthID. What Google’s move means Google’s decision gives users greater control over the appearance of AI-generated content while keeping its invisible identification systems in place.
For Indian creators, this could make AI-generated content easier to use in professional-looking campaigns, while Google’s hidden watermarking technology continues to help identify content created with its AI tools.