Google to hike prices of Pixel 11 series:Production costs increase due to RAM shortage; launch on August 12, older phones to also get costlier

Google will launch its new generation smartphones ‘Pixel 11’ series on August 12, 2026. But this time customers may have to pay more money to buy the Pixel 11. Due to rising component prices and supply chain difficulties, Google has decided to increase the prices of Pixel ecosystem products including the Pixel 11 series. Google VP says, ‘Cost increased due to RAM crisis’ Shakeel Barkat, Vice President of Devices and Services at Google, has confirmed the price increase for Pixel phones. He said that the hardware business has been affected by the RAM memory crisis. Such a surge in RAM prices has never been seen before. Price of 1 GB RAM increased 4 times According to Google, the cost of components from suppliers has increased several times. In 2025, the price of 1 GB RAM was approximately 2.80 dollars, which is around ?235. Now the same RAM is available for 12 dollars, which is around ?1,000. This means the cost of RAM has increased more than 4 times. Shakeel Barkat explained that Google bore the burden of rising costs for a long time, protecting users. But now it has become impossible to bear the increasing expenses. Pixel 11 Pro may have 12GB RAM instead of 16GB To control rising costs, Google may make some tough changes: Pixel Watch and older Pixel phones will also become expensive This increase will not be limited to just the upcoming Pixel 11 series. Google says that this price adjustment will happen across the entire ‘Pixel family’. This includes the Pixel Watch as well.