Wimbledon, 120-year-old Delhi kulfi-maker launch iconic flavour; know more

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Ahead of Wimbledon 2026, the All England Lawn Tennis Club has collaborated with Delhi’s historic institution for desserts, Kuremal Kulfi, to launch a limited-edition Strawberries and Cream Kulfi.

Launched to coincide with The Championships, the kulfi combines the flavour of Wimbledon’s traditional strawberries and cream with one of India’s most iconic summer desserts, bringing the taste of Wimbledon to tennis fans in Delhi. 

The specially crafted kulfi will be available across four select Kuremal outlets in Delhi including Connaught Place, Bengali Market, Hauz Khas, and Chandni Chowk from June 23 to July 12.

Growing popularity of Wimbledon in India

The collaboration comes at a time when India is Wimbledon’s largest market globally in terms of unique audience reach with a viewership of 82.4 million. 

The rising appetite of Indians for tennis is also reflected in applications for the Wimbledon Public Ballot, where tennis fans from around the world entering for their chance to attend The Championships. In 2024, the All England Club recorded a 69% year-on-year increase in public ballot applications from India, while the number of scanned tickets on-site at the All England Club registered to visitors from India rose by 62 per cent in 2025 compared with the previous year.

Usama Al-Qassab, marketing and commercial director at The All England Lawn Tennis Club, said, “Strawberries and cream are synonymous with The Championships. Through this collaboration with Kuremal, we are pleased to offer a Wimbledon-inspired interpretation of this traditional dessert for tennis fans in India.”

Vishal Sharma, managing director, Kuremals added, “For generations, Kuremals has been part of Delhi’s summer traditions, and we are delighted to introduce a kulfi inspired by one of Wimbledon’s most recognisable customs. We hope the flavour offers tennis fans and our customers an opportunity to enjoy a familiar summer favourite with a Wimbledon-inspired twist.”

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