‘Pixel Tag’ launches in India as Apple’s AirTag competitor:What’s the hype about? Know its features, price, and how it can help locate lost belongings

Google has entered the Bluetooth tracker market with the Pixel Tag, introduced at the company’s Made by Google 2026 event. The Pixel Tag uses Google’s Find Hub network to locate lost belongings and comes with features such as Ultra-Wideband, Bluetooth Channel Sounding, and Gemini integration.
Here’s everything to know about Google’s new tracker, including its India price, features, and availability. Google Pixel Tag vs Apple AirTag The Pixel Tag is Google’s answer to Apple’s AirTag. While AirTag works through Apple’s Find My network, the Pixel Tag uses Google’s Find Hub network, which can use nearby Android devices to help locate a lost tracker. Google says the Find Hub network has access to more than one billion Android devices, helping users find their belongings even when the Pixel Tag is outside Bluetooth range. The Pixel Tag can be connected to Android phones running Android 9 or later. Users can name their tracker, view its location on a map, and share access with up to 10 people. How does Pixel Tag help find lost items?
The Pixel Tag can be attached to items such as keys, wallets, and bags. Its location can then be checked through the Find Hub app. If the tracker is nearby and within Bluetooth range, users can make it play a sound through its built-in speaker. The device also supports directional guidance, which can help users locate it more precisely. Google has added Bluetooth Channel Sounding and Ultra-Wideband technology to improve location accuracy. Gemini can help find the Pixel Tag Google has also connected the tracker to its AI assistant. Users can ask Gemini to locate or ring their Pixel Tag. This gives users another way to find something they have misplaced without manually searching through the app. The tracker also has a physical button that can be pressed to find a connected smartphone. When activated, the phone can ring even if it is set to silent mode. Pixel Tag can alert users about an unfamiliar tracker The tracker can notify users if they leave a tagged item behind. Google also includes an unknown tracker alert, which can warn users if an unfamiliar tracker appears to be travelling with them. This feature is designed to provide additional protection against unwanted tracking. Also read: Google marks 10 years of Pixel family of devices:New Pixel 11 series adds a multicolored LED to camera bar — top 7 rollouts

Battery can last more than a year The Pixel Tag uses a replaceable CR2032 coin-cell battery, which Google says can last for more than a year. The tracker has an IP67 rating for dust and water resistance. It can withstand being submerged in up to 1 metre of water for up to 30 minutes. Pixel Tag specifications With the Pixel Tag, Google is taking on Apple’s AirTag by combining its growing Android ecosystem with the Find Hub network. For Android users, it could become a convenient way to keep track of everyday belongings.